When new models launch we often see a great selection of TV spots and graphics perfectly cut for every social placement provided by Tier 1. These pieces often stick out on social media like a sore thumb where what performs best are the real faces and personalities of your customers and the people working at your dealership.
Street Volkswagen saw the launch of two new models this last year, the ID.4 and the Tao SUV. We helped produce a launch kit, and internal playbook for both launches that included premade videos that we produced, and easily replicable scripts, examples, and ideas that their own staff could recreate, and we could utilize in their campaigns!